Dubai, UAE, 2013: An itchy, flaky scalp is most commonly caused by dandruff, a condition affecting over half of people globally and can interrupt our lives in so many ways. Think of when the temperature soars and the urge to scratch your scalp becomes overwhelming. Highly embarrassing when you’re out and about! You want to look good, you need to feel confident, but all you can think about is that urge to scratch your scalp - a constant interruption.
Itch is often one of the first signs of dandruff, the body’s way of telling you your scalp health has been compromised and needs to be addressed quickly. Everyday things like pollution and stress can further contribute to an imbalance of the scalp caused by dandruff, leading to itch and flakes. Once the scalp is imbalanced, a vicious cycle starts. Inflammation goes hand in hand with itch and flakes; scratching weakens the scalp further and the itching and flaking gets even worse. It can feel never-ending.
Thankfully there’s a fast and effective solution to help curb that itch and eliminate flakes. New head & shoulders Itchy Scalp Care Shampoo and Conditioner with eucalyptus extract gives you instant itch relief and 100% flake free hair so you can enjoy your life without interruptions.
The formula contains eucalyptus extract and gives you a mild cooling sensation to help calm down an itchy scalp. The specialized blend of gentle and effective cleansing and conditioning ingredients enable thorough yet mild cleaning and leave hair looking beautiful. The Actizinc Formula, with head & shoulders signature ingredient ZPT, is effective in fighting the root cause of dandruff, the fungus Malassezia globosa and stopping it from coming back.
The result - no visible flakes, naturally soft healthy-looking hair and one less itch to scratch!
What’s so special about Eucalyptus?
The name eucalyptus is derived from the Greek words eu (good) and kalyptos (enclosed). Australia's native aborigines traditionally used eucalyptus leaves to treat fever, inflammation and injuries. In Ancient China eucalyptus was considered a remedy for pulmonary tuberculosis and asthma. The essential oils of the eucalyptus tree are taken from its fresh leaves and contain a number of therapeutic benefits from anti-inflammatory to anti-bacterial. It is used in aromatherapy, to ease muscle pains and is most commonly used as an antiseptic to treat skin irritations while its aroma and cooling effect helps reduce stress and itch.
Ensuring Results – the latest in scalp care research
head & shoulders has lead the scientific research of scalp health and dandruff for over 50 years. For the first time its scientists have now been able to accurately and objectively asses itch via the measurement of the body´s own molecule histamine. Histamine’s most important job is to help the body flag an irritation on its surface and trigger itch.
“Itch is actually a reaction of the nerve cells in our skin that is triggered by the skin molecule histamine,” explains Dr Rene Rust, P&G Scientist and scalp expert. “Itch signals to our brain that something is wrong in or on our skin and is nature’s great invention to get rid of potential irritants,”
Using the methodology of measuring histamine in the scalp skin, the scientists were able to measure the effectiveness of head & shoulders Itchy Scalp Care Shampoo against itching – after three weeks of treatment, itch of the scalp skin was dramatically reduced, right down to the level of a normal scalp.